Laboratorios Raffo entrusted us with the full production of their convention in Mendoza, an event that brought together over 400 guests and spanned a week filled with technological activations. The challenge was to transform a traditional winery space into a stage for innovation, blending the sophistication of technology with the charm of tradition.

The event took place in a winery, surrounded by towering wine barrels, providing a spectacular visual contrast between the cutting-edge elements we installed and the historical atmosphere of the venue. We managed everything from infrastructure, technical setup, and logistics to the design of tech experiences that immersed attendees in an innovative environment, while preserving the sense of place in one of the world’s most iconic wine regions.

From artistic activations that played with light and shadows on the barrels, to interactive tech experiences, we ensured that guests connected with Laboratorios Raffo’s vision in a memorable way. The event successfully combined the best of both worlds: rooted in tradition while embracing the future. The experience was a resounding success, offering a convention where innovation and culture intertwined perfectly, leaving a lasting impression.