Infobae, one of the most important digital media outlets in the Spanish-speaking world, set out to take its informational content experience to the next level by creating an innovative way for readers to interact. To achieve this, we developed a metaverse featuring four virtual reality (VR) experiences that reflected the key segments of its communication: technology, culture, sports, and trends. Our challenge was to transform these themes into a dynamic, playful, and educational journey.

We designed a digital roller coaster where users, as they progressed, were immersed in the different worlds of Infobae, each visually represented by themed walls within this virtual universe. The experience went beyond simple visualization: users earned points by answering trivia related to the topics Infobae covers daily, making the interaction both informative and entertaining.

This project allowed Infobae to innovate in how it connects with its audience, setting a precedent for how digital media can use VR technology to create deeper and more meaningful user experiences.