In honor of IBM’s centenary, our agency developed a spectacular mapping event that completely transformed the IBM Tower in Buenos Aires. This innovative experience combined works of art by world-renowned artists with artificial intelligence (AI) technology, creating dynamic and captivating projections that celebrated IBM’s legacy and futuristic vision.

The concept behind the mapping was unique: to use the artworks as a starting point to generate new visual interpretations through AI. Each artwork provided the initial inspiration, and AI transformed it into projections that adapted and evolved in real-time, interacting with the architecture of the tower and creating a visually stunning environment.

Our team meticulously worked on the development of the projections, ensuring that the essence and beauty of each artwork were captured while exploring new ways to present them. From planning to execution, every detail was carefully crafted to ensure an immersive and exciting experience for the audience.

The result was a technological development that not only celebrated IBM’s 100th anniversary but also demonstrated the transformative potential of technology and creativity. The projections captured the attention and imagination of everyone present, providing a visually impactful experience that highlighted the fusion of traditional art and advanced technology.

The collaboration with IBM for this event underscored our ability to combine art, technology, and innovation in a format that inspires and captivates. This project was not only a memorable tribute to IBM’s legacy but also a testament to how integrating artistic and creative concepts with AI can redefine the way we experience art and urban architecture.