To highlight the presence of the Ford Mustang as the main sponsor of Hernán Cattáneo’s Sunsetstrip event, our agency created an innovative experience that transformed this iconic vehicle into an interactive work of art. Using cutting-edge mapping technology, we projected dynamic textures, figures, and art onto the Mustang, creating an emotional connection between the audience and the vehicle.

The Ford Mustang not only became the visual centerpiece of the event, but our projections also showcased its sleek design and status as a symbol of power and style. The experience was further enhanced by an activity called Silent, where attendees could listen to music through special headphones while enjoying the immersive projection.

The combination of the Ford Mustang’s visual impact and the event’s ambient music resulted in a memorable experience, highlighting the brand’s ability to integrate into cutting-edge technological and artistic environments.