For the Fila launch at Unicenter Shopping, we designed an eye-catching Fake OOH (Out-of-Home) activation, blending 3D animation and visual effects to create a striking illusion. The concept revolved around a Fila cap landing on Unicenter’s iconic structure, making it appear as though the product had physically interacted with the environment.

This immersive execution was meticulously crafted to seamlessly integrate with the real-world setting, using high-end VFX techniques to enhance realism. The result was a high-impact marketing piece that not only captivated shoppers but also generated extensive engagement on social media, reinforcing Fila’s bold and dynamic brand identity.