In a world where customer experience has become essential, Falabella sought to innovate the way its audience connects with the brand. This is how Falabella Transforma was born, a metaverse designed to offer an interactive and immersive experience, where users can explore and engage with the brand’s narrative through three unique playable experiences.

Each of these experiences has been carefully crafted to immerse users in different aspects of Falabella’s offering, fostering a deeper connection with its values and products. The playful interaction not only provides entertainment but also allows users to gain a better understanding of the brand’s essence while they play and participate.

With Falabella Transforma, we didn’t just create a virtual environment; we built a space where the brand comes to life in an innovative and memorable way, highlighting the importance of digital experiences in building lasting relationships with customers.