For Pride Week in Buenos Aires, we created a spectacular projection mapping on the U.S. Ambassador’s residence in Argentina. This project was a fusion of art, technology, and activism, sending a powerful message of support to the LGBTQ+ community.

To bring this idea to life, we curated digital artworks from renowned artists who joined the cause and granted us the rights to their pieces. Using artificial intelligence, we transformed these static artworks into dynamic, ever-evolving compositions, creating new digital pieces from the originals. The mapping ran for 14 consecutive nights, illuminating the embassy with a vibrant display of color, movement, and inclusivity.

The result was an emotional and visually stunning tribute, reinforcing the importance of diversity and inclusion through the intersection of art, technology, and social impact. The activation not only captivated audiences but also generated significant media attention, highlighting the role of digital innovation in cultural expression.