Adium, a leading laboratory in the region, set out to create a commercial that would highlight its extensive track record in the healthcare industry across the continent. With this mission in mind, our agency VWX took charge of the full audiovisual production, covering locations in several Latin American countries.

The scale of this project required coordinating production teams across borders, managing tight schedules, and making the most of resources in each country. The challenge was to capture the essence of Adium in a video of nearly five minutes, which we achieved through immersive visual storytelling and a creative direction that blended science with emotion.

From laboratories to clinics and beyond, the institutional video took viewers on a journey that showcased Adium’s full cycle of healthcare innovation. In the end, we created a piece that not only highlighted the laboratory’s cutting-edge technology and processes but also its commitment to improving quality of life throughout the region. The combination of landscapes, scientific details, and a human-centered approach resulted in a commercial that resonated on both a commercial and emotional level, deeply connecting with its target audience.