During a week of technological activations in Tulum, Coca-Cola brought together over 1,200 employees at an event designed to foster a connection between the participants and the presented content. Our mission was to ensure that the audience was not merely spectators, but actively engaged in the discussions.

We developed “Power Up The Network,” an interactive system that allowed employees to send live reactions while listening to the presentations. These reactions were instantly displayed on screens behind the speakers, creating a dynamic and entertaining interaction that connected the audience with the presenters in a completely innovative and interactive way.

The technology not only kept the entire audience engaged, but also provided real-time feedback, amplifying the experience for everyone in attendance. Each collective reaction triggered an immediate visual effect on the screens, making the event more collaborative and maintaining high levels of attention and energy throughout the entire week.