To connect with new generations in an innovative way, we developed a virtual reality experience for Banco Provincia, where users could explore a virtual environment filled with playful activities designed specifically for each age group. This metaverse not only provided entertainment but also seamlessly integrated the promotion of Cuenta DNI, the bank’s flagship tool.

One of the standout experiences was a basketball game with a fun dynamic: users had to answer questions related to Banco Provincia and score by shooting into the correct hoop. Additionally, the virtual experience was infused with branding throughout, featuring subtle yet effective advertisements that reinforced the brand’s message.

This initiative, part of the “Derecho al Futuro” program driven by the Buenos Aires City Government, successfully brought users closer to Banco Provincia’s products in a fresh, technological, and above all, entertaining way.