When Peugeot approached us for the launch of the Peugeot 3008, we faced an exciting challenge: How could we convey the unique sensations of driving this vehicle without the attendees actually getting behind the wheel? That’s when the idea of creating an immersive experience was born—one that would connect with the senses in a revolutionary way.

We developed a 4D e-motion installation, an experience where technology and emotion merged. Attendees put on virtual reality glasses, instantly transporting them to the driver’s seat of the Peugeot 3008. But it wasn’t just about seeing—the seat vibrated as if they were driving through the streets, air gently brushed their faces simulating speed, and the fresh scent of new leather filled the space. At key moments, splashes of water and gusts of wind heightened the sensation of being in motion. Every detail, from the vibrations to the air impacts, was carefully crafted to immerse users in an unforgettable multisensory journey.

The result was more than just a product launch: it was an immersive experience that didn’t simply showcase the features of the Peugeot 3008, but allowed attendees to feel them in every fiber of their being. The installation attracted thousands of visitors, generating significant media impact and positioning Peugeot as an innovative brand that understands the connection between technology, emotion, and driving.